Breyers BLASTS! Frozen Dairy Dessert Mrs. Fields Chocolate Chunk Cookie Dough

Ok, we've dug into the new Breyers BLASTS line up and if they are all as fun as this first one, this is going to be a good year for ice cream. Let me also say that I know some of you wanted me to go with the S'mores first, but we decided to crack open the Cookie Dough first on Friday night.

So here is the first BLASTS! on the blog. Mrs. Fields Chocolate Chunk Cookie Dough which is Mrs. Fields Chocolate Chip Cookie Dough Pieces and Chocolatey Chunks in Cookie Dough flavored frozen dairy dessert. Note that this is not all natural like their standard flavors. I'd like to point out in particular that Breyers has pulled a Turkey Hill by flavoring the base, in this case it's with cookie dough rather than standard vanilla. This is not a bad thing by any means and actually has me kind of hopeful.

Interesting! The cookie dough bits are surprisingly small, but there are plenty of them. The chocolatey chips also seem to be a good size and scattered throughout. The base looks fairly standard. All signs are pointing positive.

Now lucky for Breyers, I've already sampled this twice. On my first scoop Friday night, the ice cream was still immensely soft even though it had been in the freezer two hours. Let me reiterate that it was maybe 20 minutes max that this container traveled from the second it left the freezer aisle to the moment it hit my freezer. These frozen dairy dessert at their mere 61 gram weight per serving just don't have the fat content to hold it together. My wife and I both had some and thought it was decent, though not as rewarding as a premium ice cream. This stuff was literally soupy and just wasn't that impressive at first.

Things went much better as we scooped two more bowls Saturday night and settled down for some TV. The ice cream had refrozen and we were treated to scoop after scoop of cookie dough bits in a nice flavored base. Breyers has somehow nailed the size of the cookie dough bits so they are big enough to be noticed but not so big that you only get one even 2-3-4 bites. You are getting by so many of them you literally lose count of how many you get per scoop. It may have been one, it may have been three, but all I know is that I was tasting cookie dough goodness on every scoop.

See, they aren't very big are they? Guess what though? I ate these three tiny bits and they packed a huge cookie dough taste. It's like eating right from a hunk of Pillsbury cookie dough. Excellent stuff!

Let me put it another way. The best cookie dough flavors leave you with a cookie dough vibe on every bite. It doesn't need to be overpowering or super sweet, but it needs to be there. Friendly's light cookie dough wasn't bad, but it lacked a sufficient cookie dough kick. We do not have this problem here. I guess I should clarify that there is no cookie dough grit to the base ice cream, it's literally just cookie dough flavor that they've somehow added to the base. Lastly, there's no strange after taste which is always important.

Finally thoughts? This first BLASTS really lives up to it's name as it truly is blasted with cookie dough bits. There's literally just one serving left already, but have no fear, this will be back in the freezer again!

Nutrition Facts

Serving Size 1/2 cup (61g) Servings Per Container  12
Amount Per Serving
Calories 140	from Fat 45
	% Daily Value*
Total Fat 5g	8%
- Sat Fat 3.5g	18%
- Trans Fat 0g
Cholesterol 10mg	3%
Sodium 90mg	4%
Total Carbohydrate 23g	8%
- Dietary Fiber  0g	0%
- Sugars 16g
Protein 2g
Vitamin A 2%	Vitamin C 0%
Calcium 6%	Iron 2%