It's been a long time since we've had any of
Walgreen's ice cream on the blog... yes, let's start with the fact that Walgreen's does actually make their own ice cream. Ok, now that that is settled, the reason they aren't on the blog much is not the fact that there stuff is bad, it's the fact that they rarely come out with new flavors.
Well, low and behold, we've got changes! During the second half of 2012, Walgreen's started re-branding their ice cream. Nick and I have been talking about it a bit as the product line slowly came out, but when I went back today I have to say that the re-branding is looking pretty complete.
So good & de LISH is the new inhouse brand name and here it is on their premium ice cream pints. It's a tragically black background with a variety of white writing and then some color coded larger letters for the flavor name. Notice the star design to go with the strawberry cheesecake starlet name. Let me just come out and say that I don't love the new packaging, but you have to tip your hat to the mighty description of "strawberries, pie crust pieces & a strawberry swirl in a cheesecake ice cream".
Next up is
royal chocolate fudge brownie complete with crown shaped naming artistic-ness hubbub picture bedazzled thingamijig. We're talking dark purple writing on a black background, how exactly is this suppose to catch my eye?
Two more flavors:
cafe amore (in the shape of a heart) and
udderly vanilla (in the shape of a cow). Now I get that amore goes with cafe because they both sound kinda fancy and then amore is love is a heart, but I'm pretty sure udders don't taste like vanilla. Oh, alright, I never said I was funny, but you get my meaning, this branding is stretching the usual bounds of naming conventions.
Well, now here is something new. On top of the foo foo premium pints, we've got these new homestyle pints. I assume these are meant to replace Walgreen's blue pints of non-premium ice cream. Falling peanut butter cups onto a giant scoop of
moose tracks ice cream? Now that makes me hungry. Falling chunks onto
chocolate chunk ice cream? Also a win-win.
Two more regular/homestyle flavors:
banana split and
rich vanilla (in 1.5 quart serving sizes). Notice both of these make you hungry as well. I'm dying to know what those little strawberry candies taste like. This is how you brand!
One more foo foo pint with such a terrible design that I don't even know how to read it. Now I was going to torment Nick by picking up this
butter wishes & pecan dreams with it's awesome "salted caramel butter pecan ice cream" description, but then I decided to leave this one for Nick and go for a combo I can never resist: chocolate and peanut butter!
Ok, so here is a closer look at the very foo foo-ish branding of
cookie dough & peanut butter duet. To be honest, there's very little here that makes me want to buy this pint other than the description. I appreciate the creativity, but let's really think about this. First off, it doesn't catch my (hungry) eye, especially in the poorly lit freezer. Second, it's hard to read. Oh, I get they are trying to be funny and playful, I mean duet = music = guitar = originality... but that doesn't mean I have to actually like the design. Third, there's just so much wasted space. The whole think is just chaotic and wasteful at the same time.