Archer Farms Chocolate Peanut Butter Cup Ice Cream

[2015-2016] So the new Target gelatos and ice creams were on sale for 2 for $5 and since it was a Friday afternoon, I couldn't help but think that chocolate would be the right choice.

(Target) Archer Farms Chocolate Peanut Butter Cup Ice Cream

chocolate ice cream with peanut butter cups

Boring opening shot...

Nice, the cups have been obliterated which is bad for crunching but has done a good job of spreading out the flavor. I'm not in love with the peanut butter yet, but I love the added complexity to every bite. Let's keep digging.... ummm, wait... that's not just peanut butter cup bits, that was a pb swirl! What's going on here? and do I care because I like it, though I would like some bigger cup chunks right about now.

Oh wait, found one. Weird, I think I taste coffee now.

Do I like this one? Sure, it's an easy win at this price point. It's a rather light ice cream that's making for a neat afternoon snack. Now, I've had several cup chunks and I'm still trying to nail the flavor down. Maybe a bit wheat-y? Iunno. They aren't totally flat like B&J's cups, but they are by no means Reese's caliber either. I think they are growing on me which is good because I'm approaching the half pint mark here.

Ok, half way done and now I've got wheat on my brain. I didn't have any more cups, just more of the swirl, and the flavor was... different. I don't want to say it's bad just yet, but at least this pint's not flat like their plain chocolate. Let's see how the second scoop goes on Monday.

On Second Scoop: While this won't be winning any awards any time soon, it's not a bad afternoon snack. My particular problem is that while the majority of bites are decent and enjoyable, some are a little weird. I like the overall complexity of the flavor, but it's just odd how you'll get a bite that seems off now and then. Why did I just say that twice? If you try this, let me know if you have a similar experience. Maybe you'll be able to tell if it's the cups, the base, or the peanut butter that's throwing me off.

Verdict?  not bad for a store brand
Buy Again?  maybe