Turkey Hill Campfire S'mores Ice Cream

[New for 2016] Oh man, I have been waiting for months for this one, and as always, my area seems to be the last to get it (keep in mind this is the July-Sept flavor and it's almost August). No matter, it's mine now. I was tempted to buy a few since I do love graham flavored ice creams so very much, but let's start with a single carton of....

Turkey Hill Campfire S'mores Ice Cream

Graham flavored ice cream with chocolate covered graham crackers
and a graham marshmallow swirl

Fairly lackluster opening shot.

Look closely, you will see the swirl.

I can sum up my first scooping thoughts in one sentence. I miss the chocolate chips that so many other s'mores flavors have. In theory, the chocolate covered bits you see before you should increase in frequency as I dig further down, but this one just doesn't wow right out of the gate. I love the texture component of s'mores flavors and this one just doesn't have that yet. Yes there is enough graham flavor to the base, but that flavor is playing against the creamy base and not much else at the moment.

I may have gone a little overboard.

On Second Scoop: So I've actually had this ice cream three times today. Once in the S'mores sundae above. A second time when I made a milkshake (I tried mixing it with this to amp up the chocolate factor). And now I have just ended my eating for the day by snacking on a cup of this ice cream all by itself. Has it grown on me today? Sure, why not. Do I love it? meh. It's missing some kind of pop. The sundae is a bad example, but I had a bite while making the shake and when you have a spoonful of this flavor, you'll get what I mean. It lacks something. There was a certain complexity to it tonight and sure enough I verified this by noticing molasses in the mix, but that's not enough to lock it in for me. There is a magic to graham flavors that just doesn't hit the mark with this one. If you've had this, let me know how you think it stacks up against other s'mores flavors.

Dubba's Version (aka the final scoop): So I decided to mix a bit of this one with a bit of Turkey Hill all natural chocolate chip ice cream and it was a winner. The improved texture plus the added chocolate chips is a superior product in my mind. If they could inject some of this graham flavor in to that all natural choco chip product, I think it would be a winner and I don't think they would even need the marshmallow swirl. There's enough balance and flavor there to make something I would happily repurchase. Actually, I might buy another container of both and mix them again because I enjoyed it that much.

Verdict?  missing something
Buy Again?  meh