Vice Cream Choc of Shame Ice Cream

[New for 2016] Sometimes you have long days, and then sometimes you have long weeks. At these moments, you often promise yourself something cold and chocolatey. I was having one of these moments when I decided to try this flavor. Everyone seemed to dig the breakfast in bed review so let's try something else from Vice Cream.

Vice Cream Choc of Shame Ice Cream

chocolate ice cream, brownie dough, chocolate shavings

Ugg, freezerburn! In my defense, I did check just about every chocolate pint for something that hasn't been sitting on the shelf since this ice cream debuted 2.5 months. Everything was from their 5/25/16 manufacturing run. I'm already regretting spending $5.99 on this pint but I also hate returning food. I will press on in hopes that just the top is damaged.

I try to enjoy the ice cream but the freezerburn is pretty substantial. Just look at the brownie bits, some of them are all dried out....or maybe they started out that way? It's weird how the edges are dark and the center is so light. This was an early run so maybe they hadn't master the brownie part yet. I also suspect that many of the brownie bits floated to the top since they became less frequent as I went further down the pint. The brownie flavor is decent but overall this pint is drying me out.

The chocolate shavings are tiny and have zero impact other than to amplify that gritty freezerburn texture. The texture is killing my enjoyment here. I'm kind of getting my chocolate fix, but having spent the last hour waiting for it, it's such a let down. I wanted smooth, rich, and creamy, instead I got gritty, dry, and sort of chocolatey.

So the pint is half gone and I'm sad I wasted my money. I could have bought a chocolate pint of B&J's for half the cost. That pint of three twins chocolate ice cream I bought was burnt too, but it was still quite enjoyable and two dollars less.

On Second Scoop: Since the texture is just a total wash on this one, I had to do a bit of mind setting to enjoy the second scoop and it actually did help a bit. With a texture that is more akin to a frozen pudding pop, I tried to really focus on just the flavor. I didn't get a blast of some super gooey brownie, but there is a pretty neat flavor buried below all the troubles here. I basically let each scoop break down on my tastebuds and that let out the brownie flavor as much as possible. Thankfully the brownie dough chunks didnt run out because then I would probably have just thrown out the rest. (I hate posting reviews like this)

Sept 2016 Update: Dan from Vice Cream has left a nice comment below and I am glad to see they are addressing the texture issue. We always need to remember to be patient with the new kid on the block and I wish them the best as they get things rolling.

Verdict?  bum pint or bum product?
Buy Again?  I honestly don't know