Blue Bunny S'more Please Ice Cream

[By Nick, New for Summer 2016] Oh Blue Bunny, I haven't been able to sing praise of your most recent packaging redesign. Clear containers have been relegated to the pint world for far too long. I've been waiting for a brand like yours to finally jump on the bandwagon. I mean just look at this packaging. It's easily an eye catcher when you're in the sea of the ice cream isle. It's so clean and ahhh, I love it. Yes, I'm a marketing geek but you have to admit this was a smart move by Blue Bunny. Oh wait, you're here to read about the actual ice cream, aren't you? Fine, you win.

Blue Bunny S'more Please Ice Cream

Graham Flavored Ice Cream, Chocolate Flavored Chunks,

Marshmallow Swirl and a Graham Cracker Swirl

Even if they didn't have their new fancy packaging, this flavor would've caught my eye from a mile away. I love s'mores, Dubba loves s'mores and you probably love s'mores. Heck, to this day Gelato Fiasco's version is one of my favorite frozen desserts. Do I think this will dethrone it? Nope, but I do believe in Blue Bunny to make a respectable product.

Okay, this flavor looks cool. I mean, even the top of the ice cream is fancy looking. Blue Bunny, you're really winning me in the appearance category with this one. That win continues into the flavor. The graham ice cream is spot on. It's as if I'm eating a graham cracker with a glass of milk. Sure, that gritty texture you associate with graham crackers isn't there which is a shame since other brands can do it.  However, the flavor is so spot on that I can overlook that detail.

The chocolate chunks are alright, nothing special about them. There's a lot of them in this which could be a blessing or a curse depending on who you are. I found them to be a bit annoying, though I do think the chocolate is the least important part of a S'more. The flavor just overpowers things when you get too many in a spoonful and I'd much rather the ice cream shine a bit more.

The marshmallow swirl is sweet, sticky and delicious. I wish they had opted for a thicker swirl since it does get lost a bit here and there. It would've helped for the impact in flavor and texture.

The graham swirl was a bit disappointing for me. There's just not a lot of it. It's more of chunks sporadically placed than a swirl. The chunks have a nice crunch to them which is very much appreciated. If they were soggy, it wouldn't have worked that well to replicate the name sake. I feel like if they would've switched the amount of chocolate chunks with the graham crackers, Blue Bunny would've knocked this one out of the park. The graham crackers bring the base to a new level and it's a shame you don't get to experience it all that much.

This is definitely a nice new seasonal offering from Blue Bunny. With a few minor tweaks, this could be the best s'mores ice cream in the ice cream aisle. As is, it's still very worthy of a pick up before it's limited run is over.

Verdict?  A few graham cracker chunks away from perfect
Buy Again?  Most likely