Alright Unilever, what are you up to? Are you trying to get a gigantic leap on 2019 or are you just trying to hit us with some options for everyone stuck inside? Wait, should I stop asking questions and recap first? (see how that was a question to end the questions? ha, it won't stop!). So first Unilever hit us with 3 new Magnum tubs, then dished out four more Moo-phoria flavors from Ben & Jerry's, and now we've got probiotic filled....
Culture Republick Light Ice Cream
Get it? repubLICK??
Get it? repubLICK??
Alrightly, so what do I want to talk about since I found these five days ago and have yet to publish this post? I think my excitement level is low because this is Unilever. These big huge companies are all about market analysis and foo-foo tactics to sell you ice cream. It's like how museum of ice cream pints from Target are disappointing so many people. Sorry, stuck in bitter and jaded mode right now.
"So Dubba, why didn't you just buy a pint rather than blabbering endlessly about how you think this will be disappointing?" Well, fair point my friend. I was on my way to pick up pizza for dinner and didn't have any cool packs with me (though I could have rectified that with a bag or two of frozen corn). So yes, I should have, but I hesitated. My because no one flavor screamed out at me. Even if all seven had been there, I probably still would have hesitated. I want to say that I would grab Milk & Honey, but I've had plenty of flavors that went overboard on the honey. So I'll probably go back for Lemon & Graham unless somebody wants to try these first and try to persuade me one way or the other.
Let's end with positivity: Each container is designed by an emerging artist and more importantly 10% of profits will "support the Arts in local communities". Oh hey, the website also says that they will be coming out with some non-dairy flavors early next year. (Remember, Unilver first made non-dairy stuff via Ben & Jerry's which led to two non-dairy Breyers flavors as well). They say that you can contact them about being the artist on a future flavor.
So, what do you think?
I think that ingredients list saying "soluble corn fiber" means I'ma gon' be really "windy" after eating that stuff... which is why it's a no-buy for me.
ReplyDeleteI tagged you in my insta post of Lemon & Graham but I’m sure you get tons of tags. It was.... edible. I was able to eat the whole pint. But it had a pretty bad aftertaste. At this point I’m worried the Milk & Honey I also have will have an even funkier aftertaste but I have it light as well try it.
ReplyDeleteIf you want to try one for the blog, that makes sense. But you’re right to be suspicious.
Also the gimmick of probiotics is lame. I tried to research into it and there’s tentative positive info about cultured ice cream. But really just get a cup of yogurt and some regular light ice cream.
Dubba, I can't help but laugh at your brutal honesty of Unilever. I seriously think they know the power and influence of "On Second Scoop" and they have been secretly following your blog, so now they are trying to appeal to your latest needs for more attention to your GI tract/health, hence the new "Probiotic!" angle. They think they can win you over, Dubba, you savvy consumer. I love your honesty. Now I will be questioning whether or not I should be eating ice cream from a company that also makes my deodorant. Be well, Dubba.
ReplyDelete@May: Doh!
ReplyDelete@Elizabeth: Yeah, instagram is awful with trying to keep track of getting tagged in photos and comments. That said, I hate terrible aftertastes.
@Amanda: Ha! there tricks won't work on me! (also bonus points since I almost made the deodorant comment in the blog post)
It sounds like a glorified frozen yogurt concept. Plus the flavors barely excite me.
ReplyDeletePlease clarify the meaning of “foo foo”.
ReplyDelete@Aleksandr: yeah, I'm not going to argue that :)
ReplyDelete@Sheila: Hi, I'm not 100% sure what you are asking. If you are being literal then "foo foo" to me means overly fancy (or something trying too hard to be fancy). You may also heard the term "foo foo little dog"? If you are asking how it applies to this product, it's the overly fancy containers with the cutesy logo and trick spelling of republic tagged to flavors that are crying out to be be liked by the cool hip kids. In my experience, a product that tries this hard to be cool is most likely going to fail hard. It's just trying to grab a few dollars of profit before the next marketing fail comes to the freezer aisle.
Thank you, Dubba, for your honesty. This is my FAVORITE post on your website. INTEGRITY - that's what makes your writing a joy to read. Thank you so much. :)
ReplyDeleteMaybe that Matcha and Fudge would be good, but those other flavors have either been done to death or are boring. Also how "active" can active cultures be in frozen food? Wouldn't most of them be dead or close to it?
ReplyDeleteSo the lemon and Graham is very good . No after taste for me. The milk and honey is meh and the turmeric chai Cinnamon is quite gross.
ReplyDeleteLemon and Graham
ReplyDeleteNot enough lemon flavor or graham
Had an aftertaste.
Matcha is bananas! Not too sweet.
ReplyDeleteI love it! Bought the turmeric chai cinnamon and I'm hooked! Would love to try maybe a cardamom tea and honey.
ReplyDeleteIt's to bad people think they are the only taste buds. I bought the
ReplyDeleteTumeric Chi. I absolutely love love love it! It is so refreshing
to get away from all the candy sweet, "foo foo"as one person called these on here, ice cream isn't supposed to be only about being like eating candy! The Tumeric Chi is such a refreshing way to eat something that is a treat and doesn't hurt your sweet tooth! !
The Tumeric Chi is amazing! I can't find it anywhere anymore!
ReplyDeleteI honestly don't really enjoy other flavors anymore. Green tea is still up there and the only other one, but it is still so hard to find,too.
HAHAHA, Thank you for the laugh. I love when rude people try to defend something like it's the next best thing without realizing that said thing called it quits several months ago. If you still have CR in your freezer aisle, grab it quick, because they called it quits on 12/16/19.
ReplyDelete